According to search engine optimisation specialist Ewan Watt, videos help online consumers make decisions.

He says “They spend more time on your website, which is a site quality indicator that will help boost your Google rankings as per the latest Panda [Google's search algorithm] update.”

Watt, who is director of Melbourne-based roi.com.au, says: “Google is watching what we do online across sites such as YouTube, so optimised videos help your website appear more popular for relevant key phrases, increasing your search engine rankings and traffic.”

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