Ewan Watt, director of Australia’s leading performance-base search engine marketing company ROI.com.au, was quoted recently in The Australian – stressing the importance of tailoring search engine marketing strategies to meet the needs of web searchers.
Ewan stressed that customising your strategy to appeal to exactly how people search the internet is the best approach to ensuring that a website receives the most qualified search traffic – searchers that are further along the buying cycle and ready to commit to a purchase.
He insisted that measuring content should not be done solely through increases in traffic to a website – but instead through the length of time people spend viewing your website, and the number of sales leads you manage to generate through your site
“The more tailored and keyword centric your content; the more qualified website traffic you will receive. Good content should be measured by its impact on new traffic generation, sales lead generation and the amount of time people spend on your website,” Ewan remarked.
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