He says “They spend more time on your website, which is a site quality indicator that will help boost your Google rankings as per the latest Panda [Google's search algorithm] update.”

Watt, who is director of Melbourne-based roi.com.au, says: “Google is watching what we do online across sites such as YouTube, so optimised videos help your website appear more popular for relevant key phrases, increasing your search engine rankings and traffic.”

To read more on this article, click on the following link.

http://www.theaustralian.com.au/business/small-business/virtual-growth-engines-online-access-to-freelancers-makes-it-simpler-for-small-businesses-to-expand-operations/story-e6frg9hf-1226058541450

After starting his fledgling internet marketing business in Melbourne in 2006, Ewan has grown a considerable enterprise which now employs over 40 employees at ROI.com.au’s head office in Surrey Hills, Victoria.

Ewan identified Google Places as one of the most important recent developments in search engine marketing, suggesting that businesses who adapt to the latest change in Google’s algorithm will experience significant wins in organic search engine traffic.

ROI.com.au has picked up some notable awards during it’s five year history, including:

• Smart Company – 50 Fastest growing startups
• BRW – Fast starters

While Ewan expects revenue for 2011 to surpass the $4 million mark, he admits that the year on year growth experienced by ROI.com.au will be difficult to maintain.

To read more on Ewan Watt and how he progressed ROI.com.au from a bedroom enterprise in 2006 into Australia’s leading performance based search engine marketing company, click here.

The changes, which will have a significant impact on Australian business, sees the search engine giant merge their local listings, known as Google Places, into organic search engine results.

For specific local searches Google now displays a map as part of it’s organic search results, with listed businesses relevant to the search query returned with a map listing.

The latest development typifies the dynamic nature of search engine marketing and demonstrates the need for businesses in Australia and around the globe to constantly adapt to new developments.

In the article, Ewan suggests that businesses competing on a local footing can no longer expect to enjoy traffic from local searches without adapting to the changes and registering a Google Places listing.

The online marketing landscape has changed once again and there is no doubt it will continue to do so. To read the article in full click here.

Ewan stressed that customising your strategy to appeal to exactly how people search the internet is the best approach to ensuring that a website receives the most qualified search traffic – searchers that are further along the buying cycle and ready to commit to a purchase.

He insisted that measuring content should not be done solely through increases in traffic to a website – but instead through the length of time people spend viewing your website, and the number of sales leads you manage to generate through your site

“The more tailored and keyword centric your content; the more qualified website traffic you will receive. Good content should be measured by its impact on new traffic generation, sales lead generation and the amount of time people spend on your website,” Ewan remarked.

To read more on this article, click on the following link.

http://www.theaustralian.com.au/business/small-business/all-that-twitters-turns-to-gold-social-media/story-e6frg9hf-1225911110148

Ewan Watt is founder and Director of two Melbourne-based companies ROI.com.au and PYI.com.au.

ROI.com.au was established by Ewan in 2006 and has quickly become Australia’s leading performance-based search engine marketing company and consistently ranked number 1 for “search engine optimisation” for 3 years up to 2010. Ewan Watt and the team at ROI.com.au have experience in managing the implementation of more than one thousand SEO campaigns over the past 4 years.

Prior to starting ROI.com.au, Ewan Watt was General Manager of Melbourne IT’s retail division which grew from 8 million to over 20 million in revenue within 3 years.

Ewan Watt has 15 years sales & marketing experience and over 11 years in the specialist area of online marketing.

In 2010 Ewan has started another online business venture called PYI.com.au which stands for Protect Your Investment. Protect your investment is a unique service designed to help Australian business implement a robust online branding and protection strategy.

Some noticeable awards Ewan Watt and Roi.com.au have received last year are:
- Business Review Weekly Fast Starters award 2009
- Smartcompany Top 20 start up company 2009